Lead by Design
I’m a senior UX leader with 15+ years of experience designing and shipping products for enterprise and commercial platforms — and building the teams that make it happen.
001
Research · User Experience · User Interface · Prototyping
Redesigned the commercial mobile app experience for on-the-go mechanics — contributing to 2x growth in the mobile commercial channel.
002
User Experience, Information Architecture, Usability, Research, Prototyping, User Flows
Led the UX refresh of the retail mobile app through two years of agile delivery — resulting in record sales and a promotion to UX Manager.
003
Research · User Interface · Component Design
Unified vehicle management across the retail mobile app, surfacing a critical user action consistently across the Home, Shop, and Vehicle tabs for the first time.
004
Design Strategy · User Interface · Information Architecture
Delivered a phased design strategy for B2B buyers — mapping a clear, iterative path from a rigid table layout to a scalable, data-rich cart experience.
Additonal Work
005
Strategy · Navigation · Design Systems
Led a team concept sprint to reimagine the B2B web header — simplifying a confusing vehicle management interaction and consolidating a fragmented layout into a unified, scannable experience.
006
Content Audit, Information Architecture, Wireframing, User Interface
Redesigned a healthcare organization’s web presence from content strategy through high-fidelity comps — improving clarity and trust for patients and partners.
007
Research, User Experience, User Interface, Prototyping
Designed a stranded traveler app end-to-end in a timed interview challenge — from user research and branding through interactive prototype and panel presentation.
008
Medical Website Design – Big Fish
User Interface Design
Executed production UI for healthcare clients at a Memphis agency — applying user-centered design principles in a fast-moving environment.
Clients & Employers
