USCMC — Healthcare Website Redesign
Role
Manager, User Experience and Design
Scope
Concept → Build Validation
Platform
iOS + Android (commercial app)
Challenge
As a long-term freelance partner, I supported USCMC — US Cancer Management Corporation — across branding, print, and web over several years. In 2016, the focus turned to their website, which had suffered from years of content mismanagement, leaving users struggling to find critical information at an already difficult moment. The site’s navigation and information architecture were unclear, and the overall experience didn’t reflect the credibility and care that a healthcare organization of this caliber needed to convey.
Process
01
Content Audit & IA Analysis
Audited the retail app’s store-change flow — a feature originally designed in-house — as a foundation for the commercial adaptation.
02
Research & Best Practices
Applied usability best practices from Nielsen Norman Group alongside extensive stakeholder input to inform content prioritization and navigation decisions — ensuring the redesign was rooted in established UX principles even without direct user testing.
03
Wireframes & High-Fidelity Design
Moved through an abstracted wireframe phase to define content blocks and layout before producing high-fidelity comps ready for development handoff. The design was informed by the brand identity and color palette I had established for USCMC through a long-standing freelance relationship.
Outcome
Delivered a complete website redesign — from content strategy through high-fidelity comps — resulting in a significantly cleaner, more navigable experience for patients and partners seeking information about USCMC’s cancer centers and services. The redesigned site gave the organization a credible, professional web presence aligned with the trust their work demands.
Skills & Tools
Content Audit
Information Architecture
Usability
Wireframing
User Interface
Branding
Design Strategy
