Medical Website Design — Agency Contract
Role
Contract UI Production Designer
Scope
UI Design → Dev Handoff
Platform
Web
Challenge
Medical websites serve users navigating some of the most stressful moments of their lives — patients and families seeking information about cancer treatment or surgical care need clarity, trust, and ease above all else. As a contract UI designer at Big Fish in 2014, I was brought in to help design websites for healthcare clients, including NEA Baptist Cancer Center and NEA Baptist Plastic Surgery Clinic. The challenge was to execute high-quality, credible UI design in a fast-moving agency environment without a formal UX process.
Process
01
Direction & Execution
Working within creative direction provided by senior staff, I focused on translating briefs into clean, professional UI that put the patient’s experience first — applying user-centered design principles to ensure layouts were approachable, readable, and trustworthy even without a formal UX framework to guide the work.
02
Healthcare UI Considerations
Brought care and intention to visual decisions specific to the healthcare context — hierarchy, tone, imagery, and navigation — recognizing that the people using these sites were often in vulnerable situations and needed to find information quickly and without friction.
03
Production & Handoff
Produced polished, development-ready comps across multiple client sites, maintaining quality and consistency while working at agency pace.
Outcome
Delivered production-ready UI for multiple healthcare clients, contributing to a professional, patient-friendly web presence for each. The work deepened an early understanding of user-centered design in high-stakes contexts — laying groundwork for a UX practice that has since grown to lead enterprise-level product teams.
Skills & Tools
User Interface
User-Centered Design
Visual Design
Production Design
Healthcare Web
