{"id":322,"date":"2015-03-16T12:28:36","date_gmt":"2015-03-16T12:28:36","guid":{"rendered":"http:\/\/hb-themes.com\/themes\/highend\/minimal\/?page_id=4"},"modified":"2026-05-17T04:03:05","modified_gmt":"2026-05-17T04:03:05","slug":"work","status":"publish","type":"page","link":"https:\/\/www.benhaagdesigns.com\/?page_id=322","title":{"rendered":"Work"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<div class=\"shortcode-wrapper shortcode-title clearfix\"><h1 style=\"color:#4ABFB2!important;border-color:#4ABFB2\" class=\"\">Lead by Design<\/h1><\/div><div class=\"shortcode-wrapper shortcode-spacer clearfix\"><div class=\"spacer\" style=\"height:15px;\"><\/div><\/div><div class=\"shortcode-wrapper shortcode-title clearfix\"><h2 style=\"color:#969799!important;border-color:#969799\" class=\"\">I&#8217;m a senior UX leader with 15+ years of experience designing and shipping products for enterprise and commercial platforms \u2014 and building the teams that make it happen.<\/h2><\/div><div class=\"shortcode-wrapper shortcode-spacer clearfix\"><div class=\"spacer\" style=\"height:24px;\"><\/div><\/div>[vc_separator color=&#8221;custom&#8221; css=&#8221;&#8221; accent_color=&#8221;#1A343D&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1778652553040{margin-bottom: 0px !important;}&#8221;]\n<h5 style=\"text-align: left; color: #4abfb2;\">Selected Works<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>001<\/h6>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=705\"><strong>Shop Anywhere<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">Research \u00b7 User Experience \u00b7 User Interface \u00b7 Prototyping<\/h6>\n<h5><\/h5>\n<h5>Redesigned the commercial mobile app experience for on-the-go mechanics \u2014 contributing to 2x growth in the mobile commercial channel.<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>002<\/h6>\n<p><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=595\"><strong>AutoZone Retail App Refresh<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">User Experience, Information Architecture, Usability, Research, Prototyping, User Flows<\/h6>\n<h5><\/h5>\n<h5>Led the UX refresh of the retail mobile app through two years of agile delivery \u2014 resulting in record sales and a promotion to UX Manager.<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>003<\/h6>\n<p><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=741\"><strong>Vehicle Card Redesign<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">Research \u00b7 User Interface \u00b7 Component Design<\/h6>\n<h5><\/h5>\n<h5>Unified vehicle management across the retail mobile app, surfacing a critical user action consistently across the Home, Shop, and Vehicle tabs for the first time.<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>004<\/h6>\n<p><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=789\"><strong>My Saved Carts Redesign<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">Design Strategy \u00b7 User Interface \u00b7 Information Architecture<\/h6>\n<h5><\/h5>\n<h5>Delivered a phased design strategy for B2B buyers \u2014 mapping a clear, iterative path from a rigid table layout to a scalable, data-rich cart experience.<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; css=&#8221;&#8221; accent_color=&#8221;#1A343D&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1778910061779{margin-bottom: 0px !important;}&#8221;]\n<h5 style=\"text-align: left; color: #4abfb2;\">Additonal Work<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"shortcode-wrapper shortcode-spacer clearfix\"><div class=\"spacer\" style=\"height:24px;\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>005<\/h6>\n<p><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=797\"><strong>Concept Exploration<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">Strategy \u00b7 Navigation \u00b7 Design Systems<\/h6>\n<h5><\/h5>\n<h5>Led a team concept sprint to reimagine the B2B web header \u2014 simplifying a confusing vehicle management interaction and consolidating a fragmented layout into a unified, scannable experience.<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>006<\/h6>\n<p><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=627\"><strong>USCMC<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">Content Audit, Information Architecture, Wireframing, User Interface<\/h6>\n<h5><\/h5>\n<h5>Redesigned a healthcare organization&#8217;s web presence from content strategy through high-fidelity comps \u2014 improving clarity and trust for patients and partners.<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>007<\/h6>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=468\"><strong>Areotropolis<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">Research, User Experience, User Interface, Prototyping<\/h6>\n<h5><\/h5>\n<h5>Designed a stranded traveler app end-to-end in a timed interview challenge \u2014 from user research and branding through interactive prototype and panel presentation.<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;]\n<h6>008<\/h6>\n<p><a href=\"https:\/\/www.benhaagdesigns.com\/?page_id=638\"><strong>Medical Website Design &#8211; Big Fish<\/strong><\/a><\/p>\n<h6 style=\"color: #4abfb2;\">User Interface Design<\/h6>\n<h5><\/h5>\n<h5>Executed production UI for healthcare clients at a Memphis agency \u2014 applying user-centered design principles in a fast-moving environment.<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; css=&#8221;&#8221; accent_color=&#8221;#1A343D&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1778652842668{margin-bottom: 0px !important;}&#8221;]\n<h5 style=\"text-align: left; color: #4abfb2;\">Clients &amp; Employers<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;759&#8243; css=&#8221;&#8221;][vc_single_image image=&#8221;762&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;760&#8243; css=&#8221;&#8221;][vc_single_image image=&#8221;766&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;761&#8243; css=&#8221;&#8221;][vc_single_image image=&#8221;764&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;765&#8243; css=&#8221;&#8221;][vc_single_image image=&#8221;763&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_separator color=&#8221;custom&#8221; css=&#8221;&#8221; accent_color=&#8221;#1A343D&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1778652553040{margin-bottom: 0px !important;}&#8221;] Selected Works [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;&#8221;] 001 Shop Anywhere Research \u00b7 User Experience \u00b7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-322","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/P7Sxgj-5c","_links":{"self":[{"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=\/wp\/v2\/pages\/322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=322"}],"version-history":[{"count":39,"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=\/wp\/v2\/pages\/322\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=\/wp\/v2\/pages\/322\/revisions\/831"}],"wp:attachment":[{"href":"https:\/\/www.benhaagdesigns.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}